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Strong sales in the holiday season are one of the most important indicators for companies in the retail sector, as the holiday season can fuel companies' performance for the whole year and thus increase revenues and profits, or vice versa.



 Although Black Friday does not change the basic rules of the game in the stock market, many stocks are moving on the impact of the sales that this day may bring.


 The shares of the American game manufacturer Mattel, for example, have risen by more than 9% over the past 30 days, and Hot wheels made by Mattel are among the best-selling products during Black Friday.



 Build a bear company is also witnessing remarkable increases of about 95% since six months, and more than 5% during the Monday and Tuesday sessions.  As for Walmart, despite its shares declining by about 2% in a month, it rose on Monday and Tuesday trading by more than 2%.  Walmart's annual revenue for 2021 exceeded $559 billion, an increase of 6.7 percent year-on-year.



 Costco's wholesale stock rose 13% in a month, and 2% in Monday and Tuesday trading, while Bed Bath and beyond shares rose more than 55% in a month.


And Black Friday and Thanksgiving holiday 2020 sales exceeded $ 14 billion in America, an increase of 14% from 2019, of which $ 9 billion were achieved via the Internet, an increase of 22% from 2019. Experts expect this number to reach $ 17 billion this year, an increase of 20%  about the previous year.



Small Business Saturday

Since 2010, Small Business Saturday has brought together small businesses as an alternative to Black Friday for large businesses.  According to data from American Express and the National Federation of Independent Business (NFIB), an estimated 95 million Americans went out to eat and shop during the Small Business Saturday of 2015. At independent retailers and restaurants that day, consumers spent $16.2 billion, up 14% from  $14.3 billion in 2014.



 Of course, you may be wondering how to make the most of your upcoming shopping vacation.  That's why we've rounded up some specific tasks to help you prepare for the days leading up to November 26th, as well as some action items to keep in mind on Small Business Saturday itself.


1. Remind you about small transactions on Saturday



  Over the years, Small Business Saturday has combined support for private and public organizations.  In 2015, he bought Christmas Vacation, Canada, Canada, Valentine's Day, Valentine's Day, family, and writing from a local, and grabbed some ice cream with his family from a local).  He made it this day.


  Despite this, more Americans are on the chores on Saturday!  Tell your customers that your store is participating in an important event on November 26th.


  2. Update your website and online presence



 

  If you do not update your site?


  Use the hashtags #ShopSmall and #SmallBizSat on Twitter, Instagram and Facebook.  Posted in the monthly holiday.


  Under these hashtags, you have the opportunity to attract the attention of clients interested in running a local small business, and reporters looking for small businesses in the event.  Example, example, CBS has already released a list of places to shop and eat in New York City and Miami during Small Business Saturday.  Get easy services on this platform.



 

  3. Offer a Saturday Small Business Incentive


  Money speaks out loud!  Make a special offer for visitors coming to your store.  Unlike Black Friday, Small Business Saturday encourages support for local small businesses so they don't have to deliver big.


  You can get a good and decent amount to get a good cost and a good allowance.


  Press Register, register, register, register, register, register, register, register, register, register, register, register.  Do you maintain a list of email subscribers?  This would be a great time to let them know about the upcoming stimulus.  Plan to send an email before the show and the previous step.



 

  4. Inform the two card holders for support

  Get financial benefit from shopping on Saturday.  If your small business accepts American Express Cards, American Express Cards must sign up for a Small Shopping Initiative, to receive, eligible, small business, corporate, eligible through December 31, 2016. This can be a trigger for additional business that day.  For example, it can be obtained from a replacement card, an additional 1% cashback or a replacement mile.








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